whimsy |ˈ(h)wimzē| (also whimsey)
noun ( pl. -sies or -seys)
playfully quaint or fanciful behavior or humor : the film is an awkward blend of whimsy and moralizing.
• a whim.
• a thing that is fanciful or odd : the stone carvings and whimsies.
I love the first picture for the Peugeot ad!